IWEP Wrap-up Bootcamp
Exclusive for IWEP Clients
A wide range of industry experts are brought together to provide diverse perspectives on Marketing, Tax Planning, and more. Every session is tailored to deliver actionable guidance, ensuring you gain well-rounded, real-world support for your entrepreneurial journey.

What you will gain:
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Tax Planning Made Simple: Find clarity in organizing and preparing for taxes
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Master Pitching & Communication: Speak professionally and confidently about your business
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Marketing Strategies that Work: Discover creative approaches that suit your goals
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Leverage Google AI Tools: Learn to drive sales with the latest technology
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Legal Safeguards: Protect your business from common legal pitfalls
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Mental Health & Resilience: Adopt practices that boost well-being and sustainability
Bootcamp Calendar:

Speakers and Workshop Details:

Paul Brassard
Paul is a seasoned entrepreneur with nearly 20 years of experience, passionate about teaching and guiding entrepreneurs. He offers clear, actionable advice, leveraging his deep understanding of investor expectations. As an instructor at multiple institutions, he enjoys mentoring the next generation of business leaders.
WORKSHOP:
February 12, 2025 [10am-11:30am]
Pitch & Presentation and Business Communication
February 19, 2025 [10am-11:30am]
Digital Marketing Fundamentals

Philip Ho
Philip is an experienced entrepreneur with
18 years in international trade, importing sewing threads for distribution in Europe, and over three decades as a management consultant for SMEs across Canada, Hong Kong, and Spain, specializing in business startups, strategic growth, and corporate structure development.
WORKSHOP: February 14, 2025 [9:30am-4:30am]
Introduction to Taxation
February 21, 2025 [9:30am-4:30am]
Tax Planning & Introduction to Marketing Strategy
February 28, 2025 [9:30am-4:30am]
Marketing Strategy

James Baker, CRA
Senior Liaison officer with the Canada Revenue Agency, experts dedicated to supporting small businesses and self-employed individuals. They provide personalized guidance on tax obligations, record-keeping best practices, and helpful resources to ensure compliance and financial success.
WORKSHOP:
February 17, 2025 [10:00am-11:00am]
Tax Tips and Tricks

Jessica Sheth-Gupta, Google
Senior Partner Lead at Google Canada with over a decade of experience advising major advertisers. She specializes in guiding brands through the complexities of the digital landscape, positioning them for success in the AI era.
WORKSHOP:
February 18, 2025 [10:00am-10:45am]
Google AI Powered Marketing Tools

Natalia Montanez &
Benae Tutelman, Norton Rose Fulbright
Natalia is an associate in NRF business law group specializing in infrastructure, construction, and commercial matters, with experienced in agreement related to infrastructure projects and public procurements.
Benae is an associate in NRF business law group specializing in corporate, commercial, and securities matters, with experience in mergers and acquisitions, business formation, and equity and debt financings.
WORKSHOP:
February 26, 2025 [10:00am-11:00am]
Common Legal Issues for Small Businesses

Marie Chevrier Schwartz, TechTO
Marie is a seasoned entrepreneur and CEO in Residence at TechTO. She founded Sampler, a leading retail-tech platform, and now mentors startups on business strategy and resilience. Marie is also a strong advocate for mental health in entrepreneurship.
WORKSHOP:
March 5, 2025 [10:00am-10:45am]
Entrepreneur's Mental Health & Resilience
Time to Celebrate:
IWEP Celebration Digital Networking
We’re hosting an exclusive digital networking session. This is your chance to connect with fellow entrepreneurs, share insights, and build valuable relationships in an informal setting. Don’t miss this opportunity to grow your network and gain new perspectives!
NETWORKING SESSION:
March 5, 2025 [12:30pm-1:00pm]
IWEP Celebration Digial Networking
