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StrikeUP 2021 - A Virtual Conference to Support and Unite Women Entrepreneurs



The Immigrant Women Entrepreneurship Program (IWEP) is proud to partner with StrikeUP to provide an opportunity for women entrepreneurs to support one another and share their stories. We endorse women economic empowerment and aim to strengthen the capacity within the entrepreneurship ecosystem while closing gaps in service for women entrepreneurs.


The virtual conference is a dedicated forum for women entrepreneurs to learn from and be inspired by globally renowned women leaders sharing their entrepreneurship journey - from overcoming challenging barriers to finally reaching success. This all-in-one conference features Canada's Top Talents, women entrepreneurs, and industry leading mentors.


It's time to StrikeUP. Join us to help lead Canada's economic recovery and advance the number of women-led businesses. Invest in yourself and grow your business in 2021, gaining access to growth partners, mentorship, and finance.


The event is FREE to attend (with registration). In addition, the conference will be delivered with simultaneous French translations and deaf accommodations. Streamed content will also be available to registered attendees for one year on the conference website.


A quick glance at the agenda

9:00am - Opening Remarks

StrikeUP will begin with Wendy Curtis giving the ministerial welcome & conference overview


9:15am - Opening Keynotes

Manjit Minhas will take over and share her entrepreneurship journey and what she has learned along the way, including taking the risk risks, working under pressure, and recovering from failure


10:15am - Choose from 1 of 4 simultaneously offered interactive workshops

Workshop #1 - How to Grow

Learn how to build an effecting growth marketing strategy with Sarah Stockdale. Sarah will teach you 5 ways to identify growth opportunities in your business and how to set your growth key performance indicators for 2021.


Workshop #2 - Strategies for Business Success

A group of passionate women leaders - Julie Ellis, ILana Ben-Ari, Rachel Bartholomew, Brenda Ahenkorah, Dr. Shelley Morgan, and Melissa Davis - will teach us how to drive organic sales, understand today's economic climate, and how to raise funds for your business.


Workshop #3 - Strategies to Improve & Adapt During Turbulent Times

Dr. Shimi Kang will speak about the latest scientific frameworks to best understand wellness, motivation, mental health, and addictions. Learn how to use practical tools drawn from evidence based therapies to achieve better wellness, motivation, adaptability, and innovation to best meet the demands of the weeks and months to come.


Workshop #4 - Become the Only Logical Choice (French Only)

Learn how to stand out from the crowd and gain clarity as to your market reputation with Linda P. Cousineau. Understand the importance of viewing from your clients' perspectives.


11:15am - Mentor Meetups

Our interactive mentor meetup session open! These mentor meetups are designed to allow you to have conversations and learn from our WES Ecosystem partners and their subject matter mentors. Feel free to visit various sessions throughout the hour - drop-in access, no registration required!


12:15pm - Panel

Recipients of the Women Entrepreneurship Fund share their story and tips for how to leverage funds to overcome challenges and grow their business.


Featuring: Alesia Blackwood, Natalie Dusome, Lesley Smith, Mallory Graham


12:45pm - Closing Keynote

The conference will end on the topic of Relentless Adaptation presented by Amber Mac, teaching us how to read and act on signals of change. She will touch on the importance of experimenting with products, business models and strategies.



Visit StrikeUP for more information